Brand & Awareness Campaign To Promote Conservation
North Dakota Conservation District Employees Association
- Increase collaboration among conservation agencies, as well as each agency’s knowledge of each others’ programs, initiatives, and funding opportunities.
- Increase awareness among customers of the newly-formed Partnership, engagement with the statewide conservation programs available to them, and continued education among customers on conservation planning.
KAT collaborated with the Dakota Legacy Initiative to address the need for a one-stop place to house all of the different conservation programs and agencies in North Dakota so producers could easily find information and so conservation agencies could have a better understanding/knowledge of other conservation agencies. KAT partnered with DLI to develop the name, brand, website, e-learning, content and communication of the organization to both partners and producers.
KAT developed a multi-faceted communications strategy, increasing collaboration, communication, diversified partnership involvement and project implementation among NDCDEA and, subsequently, DLI. The communication strategy KAT implemented focused on increasing awareness among customers of the newly-formed partnership, encouraging participation in conversation practices, facilitating customer engagement on the platform, and keeping partners informed along the way.
- 7 new partners since the website launch
- 24 public and private conservation partners
- 31 conservation programs
- 55 conservation resources
- 8 eLearning resources
- 45,162 unique users have visited the website within the first 2 years of launch
- 4,366 visits to Program pages over 2 years
- 703 visits to Resources over 2 years
- 1,528 Facebook followers in one year
- Over 16,000,000 ad impressions and over 73,000 ad clicks across various platforms/media placements within 1.5 years