American Indian Council on Alcoholism (AICA)
Expanding the Reach of Recovery Services
American Indian Council on Alcoholism (AICA)
Promote the AICA facility and the services AICA offers, including building new e-course content.
Native Reach™, a division of KAT & Company, partnered with the American Indian Council on Alcoholism (AICA) to create a multi-deliverable campaign, focused on awareness and promotion of AICA services. The campaign successfully reached its target audience, driving new traffic to the website and e-learning content
To effectively achieve the campaign goals, Native Reach™ created a robust media strategy, including digital ads, print materials, marketing outreach, and more. Each component highlighted the services and messaging of AICA, creating a cohesive flow to the campaign.
The success of each deliverable pushed the campaign to reach its goal through innovative tactics and cohesive messaging:
- The media ads collected an impressive total of over 1.2 million views
- GoodHealthTV® aired the ad over 15,000 times
The campaign drove traffic to newly developed webpages and e-learning content.