Women’s Way: Raising Awareness and Increasing Screenings

Client

Women’s Way

Tactics

Social Media AdsOrganic Social Media PostsPaid Google AdsDisplay AdsCommunity EngagementOnline Video AdsYouTube Video AdsPush NotificationsTraditional MediaAirtime

Project Goals

Raise awareness of Women’s Way and the importance of breast and cervical cancer screenings.

Overview

KAT worked alongside Women’s Way in an effort to raise awareness of the organization and the importance of breast and cervical cancer screenings throughout the state of North Dakota.

Throughout the campaign, Women’s Way saw an increase in online eligibility forms submitted, total cancer screenings, and overall program awareness.

The Approach

To reach women aged 35-64, KAT created multi-platform deliverables blending personal testimonials and motion graphics. The messaging emphasized the importance of cancer screenings, Women’s Way support, and empowering women to prioritize their health for themselves and their loved ones.

The Results

In 1 year, paid media tactics reached 7 million across digital and broadcast channels, including YouTube, social media, Google search, online display, Living Local Network airtime, and push notifications.

A combined total of nearly 500,000 plays between the Living Local Network and GoodHealthTV®.

10%

Increase in screenings among Native American women

17.44%

Increase in screenings among Hispanic women

24.85%

Increase in overall program enrollments